The story of a Simorgh that builds the future from roots of authenticity

The Simorgh

Among the most magnificent of them is the Simorgh, the mythological Persian bird that stands, in the culture of this land, for wisdom, splendour, deliverance and the ascent to the summit of perfection. The Simorgh is the story of a rise from the earth towards distant horizons: a symbol of knowledge inherited from the past, and of a gaze that shapes what is still to come.

Nova Exon was born of that same spirit.

Nova and Exon

Within the name, “Nova” speaks of a beginning made again, of a new idea coming into the world; and “Exon” recalls a precious black silk brocade — a cloth known in literature and in culture for its refinement, its authenticity and its grandeur. Like a garment made to last, which reveals its character calmly and in all its splendour.

Exon is the deep black of a distinguished choice: a colour that has stood for centuries for dignity, for strength and for beauty. Like a finely made robe that, in its very simplicity, tells a story of trust and of distinction.

Where two worlds meet

Nova Exon is the meeting of those two worlds: of ancient roots and a modern outlook, of authenticity and innovation, of the inheritance of one land and horizons that span the world.

We follow our course along three paths — three wings that carry the Simorgh of Nova Exon in flight.

Exon Trade

At Exon Trade, commerce takes shape through knowledge, precision and a wide web of relationships. We build a chain of trust that binds producers, markets and new opportunity together.

Exon Motors

At Exon Motors, we open the road for authenticity and world-class quality to arrive. Through a close reading of international markets, partnership with respected marques and the professional management of every stage of import, we set out to create, for our customers, an experience that is assured, worthy and distinct — one that begins with the first choice and continues, in good company, for years afterwards.

Exon Exchange

At Exon Exchange, the flow of capital and of financial connections is met with speed, security and professional rigour, so that economic routes may be travelled with greater confidence.

Towards the horizon

The Simorgh of Nova Exon rises out of Persian culture, yet its gaze is fixed on the far horizon. It is a keeper of authenticity and a seeker of the future: bearer of an inheritance that holds its worth as time passes, and that reveals, with every sunrise, a new form of splendour.

We believe that enduring brands, like the finest works of a civilisation, grow more valuable with time. They are not merely built; they are told, they are lived, and they remain in the mind.